Timeless Ferragamo Bags Online Made in Italy

Salvatore Ferragamo or Ferragamo? Making Sense of the 2022 Rename

Ask two people what this house is called and you can get two answers, both of them right. From around 23 September 2022 onward, the bags, the storefronts and the show invitations have read simply FERRAGAMO. The annual report, the share listing and every major resale platform, however, still state Salvatore Ferragamo. None of that is inconsistent, nor is it a half-finished rebrand that someone forgot to complete. It is a deliberate distinction between a brand mark and a legal entity, and once you notice it the confusion goes away for good. The rest of this piece breaks that one idea down and builds it back up.

September 2022: what actually moved

The change was announced around 23 September 2022, timed ahead of the Spring/Summer 2023 show. What moved was the mark: the founder’s handwritten script signature gave way to a custom serif drawn by the designer Peter Saville, referencing the lettering of classical stone inscriptions. Off the front of the brand came the word Salvatore. That is a considerable shift in tone, because a handwritten signature says founder, family and workshop, while a cut serif says institution, monument and permanence. It came in the same period as Maximilian Davis’s tenure as creative director, which began in March 2022, so the visual reset and the design reset landed together. Only the front of the label lost the founder’s name; the story kept it, and the archive he built still informs every current bag. In practical terms, a bag bought after that point wears a brand identity exactly one word long.

What stayed the same: the company

Its name is still the company’s, and it has kept it. The legal entity behind every Ferragamo bag is Salvatore Ferragamo S.p.A., and its own 2026 investor documents carry exactly that name. Listed on Borsa Italiana under the ticker SFER, it continues to be family-controlled. So this was a rename of the mark, not of the corporation, a distinction that sounds like pedantry right up until you try to reconcile a boutique window with a financial filing. The ownership, the Florentine headquarters at Palazzo Spini Feroni and the corporate structure https://salvatorebag.com/shoulder-bags/ were all left as they were when the logotype changed. That is why both names are live at once, in different registers: one is a brand, the other is a company.

Why the secondary market kept the old name

The older name is at its most stubborn in resale. Every major pre-owned platform still files the house under Salvatore Ferragamo, so a listing for a Gancini crossbody or a Hug shoulder bag sits in that category regardless of when the bag was made. The reason is practical. Because those catalogues hold decades of stock, relabelling an archive of bags made long before 2022 would invalidate every historical listing and every saved search. Buyers also type what is stamped inside the bags they already own, and that is a slow thing to change. So the secondary market has quietly kept the founder’s first name in circulation even as the boutique dropped it. If you shop pre-owned and search only the short form, you will miss inventory sitting in plain sight.

Where each name turns up

It helps to think of the two names as living on different surfaces rather than different eras. On a shop front, a hangtag, a campaign or a runway credit you will see the one-word mark. Share listings, annual reports and corporate releases carry the full company name. On a resale platform, in a search box, or in a wardrobe someone has owned for fifteen years, the founder’s name persists. None of these is wrong and none of them contradicts the others. The table below sets out where each version turns up, so you can stop second-guessing which one you are looking at.

The problem with search boxes

Of all the surfaces, search behaviour is the messiest, and bluntness helps here. Plenty of people still type salvatore bag and salvatore bags when what they want is handbags from this house, simply because that is the name they learned first. They also type ferragamo bag and ferragamo bags, and when they are hunting for a discount they type ferragamo sale or ferragamo outlet. A steady share of them type feragamo, with a single r, which is the most common misspelling of the name. None of these queries is after a different brand; they are all looking for the same Florentine leather goods. In practice, try more than one spelling before you decide a model is unavailable.

Did the bags change?

Changing a logo is not changing a product, so it is reasonable asking what actually moved on the bags. Gancio and Gancini hardware were kept, with both spellings still the house’s own usage; current copy sets out two golden Gancio buckles on the Hug XS and an iconic Gancini closure on the Cara. Made in Italy held, every current bag product page printing it and the Studio Bag collection page stating that each bag is crafted in Italy. The material vocabulary stayed too, running through smooth and grained calfskin, suede, python, hand-woven wicker with silk lining, raffia, canvas and jacquard. Emphasis is what changed, with the Hug becoming the assortment’s centre of gravity and the Cara arriving as the newest architectural silhouette. Nor did prices reset: observed 2026 market prices on the brand’s own site still reach from roughly $830 for an entry Double Gancini piece to about $4,800 at the top of the everyday range, above which sits a thin exotic tail. The design language survived the rename intact; only the way the house signs its work changed.

How to use this when shopping

Two names, a single room: treat them as two doors into it. For anything current, use the one-word form, because that is how the brand’s own webstore, its roughly 354 boutiques and its authorised stockists organise their pages, Nordstrom, Bloomingdale’s, Saks Fifth Avenue, Mytheresa and Farfetch among them. With anything pre-owned or archival, add the founder’s full name to your search, since that is how the platforms are indexed. Do not read the older name on a listing as a warning sign, and do not read the newer one as proof of anything either, since both appear in entirely legitimate contexts. There is one structural fact worth keeping: no official online outlet exists, only seasonal sale sections on the brand’s own site and brand-operated stores inside outlet villages. A website that advertises itself as an official online outlet, whichever version of the name it uses, is not this brand. The house takes that seriously enough to publish numbers, reporting 107 fraudulent websites and 89,136 counterfeit listings removed for 2022 alone.

The one-line answer

If you want the distinction in one line, there you are: the brand is Ferragamo, the company is Salvatore Ferragamo S.p.A., and both are correct in 2026. The rename that came into force around 23 September 2022 changed the mark, the logotype and the way the house presents itself, and it left the corporate name untouched. Anyone telling you the brand was renamed outright has half the story, and anyone telling you nothing changed has the other half. The founder’s name is held in place by resale platforms, by search habits, and by every wardrobe stocked before 2022. Use whichever version gets you to the bag you want, and expect to meet both. The house has made room for two names, and it shows no sign of collapsing them into one.